The relationship of sports brand meets denim welcomes a new partnership set for next season. French tennis and sports brand Lacoste teams up with Los Angeles-based Earnest Sewn on an upcoming range of denim. The collaborative effort will see current Earnest Sewn styles re-appropriated with Lacoste detailing and branding. While Lacoste currently has a line of denim, the new offerings will present itself as a more premium range with prices starting at $185 USD for men. An initial launch is set for March of 2011.
http://hypebeast.com/2010/10/lacoste-x-earnest-sewn-2011-springsummer-collection-preview/
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